Alzheimer’s Australia Vic public education and awareness campaign

Dementia is one of the country’s biggest, yet least understood conditions.

Alzheimer's Australia Vic has launched an unprecedented print and television advertising campaign to support Dementia Awareness Month in September followed by the Victorian Seniors Festival in October.

Advertisements have already featured on the Seven Network throughout September.

In October, proudly supported by ExxonMobil Australia, advertisements will appear in The Age, Herald Sun and Leader newspapers. Billboard advertisements will appear in Altona and Laverton North through to the end of November.

Below are the print advertisements. The television advertisements can be viewed under those.

Why do we need a campaign like this?

Alzheimer's Australia conducted research in 2012 to determine perceptions and understanding of dementia. The following are findings of the research:

  • "Dementia is a normal part of ageing." - Over a quarter of the population think it is 'definitely' or 'probably' true
  • "Dementia is fatal."- Almost half think this is 'probably' or 'definitely' false
  • "With the right treatment, dementia can be cured." - Over 20% think this is 'probably' or 'definitely' true
  • "I find people with dementia/Alzheimer's disease frightening." - Almost a quarter 'strongly agree' or 'tend to agree'
  • "I know very little about dementia/Alzheimer's disease."- Almost 70% agreed
  • "Dementia/Alzheimer's disease is something I would rather not think about." - Almost 50% agreed

Dementia is a family of conditions that includes Alzheimer's Disease. Even though dementia is the second leading cause of death after heart disease, over 70 per cent of Australians admit that they know very little about it. What’s more, almost half of the population do not realise that dementia is fatal. In fact, a quarter of us believe that it is just a normal part of ageing.

The truth is that dementia is a serious disease of the brain which affects memory, cognition and behaviour. Dementia cannot yet be cured, but there are treatments and services available for people living with dementia and their families that can help people with dementia live independant and purposeful lives in the community.

Alzheimer's Australia Vic print advertising campaign


Alzheimer's Australia Vic print advertising campaign


Alzheimer's Australia Vic print advertising campaign


Alzheimer's Australia Vic print advertising campaign



Read on to learn more about dementia in Australia. You can also call the Dementia Helpline on 1800 100 500.

I want to learn about dementia

Dementia is the second leading cause of death in Australia. Most people with dementia are older, but it is important to remember that not all older people get dementia.

Dementia is a disease; it is not a normal part of ageing. Dementia can happen to anybody, but it is more common after the age of 65 years. People in their 40s and 50s can also have dementia.

Alzheimer's Australia has a huge library of resources on dementia, but to get started, click on the links below:

We have a large collection of helpsheets which have information on many dementia-related topics. Click here to see all of our helpsheets.

To learn how you can reduce your risk of getting dementia, visit the Your Brain Matters website:

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Services and programs

Alzheimer's Australia Vic offers a range of services and programs for people living with dementia and their family and friends. We also education and professional development in dementia care for healthcare professionals supporting people with dementia in the community or in residential care. Services are offered in Victorian metropolitan areas and in rural and regional areas. These programs and courses run throughout the year.

Click the links below to view our dementia services, dementia courses, and community education options:

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Dementia Awareness Month