Alzheimer's Australia Vic today announced the release of a special edition of a new eBook 'Bird Watching in My Back Yard' that promotes bird watching as an activity for people with dementia, their carers and families as a way to keep loved ones minds active and socially engaged.
Commenting in the foreword of the special edition of Bird Watching in My Back Yard, David Galbally, President of Alzheimer's Australia Vic said "Bird Watching in My Back Yardis quite an extraordinary achievement.
"Its concept brings together a simple, low impact activity with a great excuse for kids of all ages to get active outside, to explore, have fun and learn about the birdlife thriving in our own back yards."
Alzheimer's Australia's national dementia risk reduction program, Mind your Mind, encourages people of all ages to remain physically, mentally and socially active throughout our lives as this may reduce the risk of developing dementia later in life. Remaining active is also beneficial for people who have a diagnosis of dementia.
The special edition is the brainchild of Ron Smith, a Melbourne based publicist who co authored the eBook with Bob Winters, one of Australia's leading sustainability educators.
"The online publication had been written as a conversation piece and designed as a project book for all Australian families," Smith said.
"My personal experience with my father for over fifteen years provided the catalyst to look for a low cost, meaningful and peaceful activity which the whole family can join in and led to the creation of this special edition and fundraising program in support of Alzheimer’s Australia Vic’s Younger Onset Dementia program."
"It is estimated there are 16,000 people under the age of 65 living with dementia in Australia and the purchase of this eBook will assist in providing vital support to those impacted, Maree McCabe, Chief Executive Officer, Alzheimer's Australia Vic said.
Focusing on the 24 most common birds in Australia's back yards the publication is packed with creative ideas and projects to keep families involved in ongoing activities.
The colourful photos by Bob Winters in the book provide a highlight for birdwatchers of all ages when combined with details of who they are, what they do and where they hang out in back yards.
The book retails for $19.99 and $7.00 from every sale will be donated to Alzheimer's Australia Vic. The ebook can be purchased for immediate download through http://a9e497qsv7ppn53gwf78-ckkhc.hop.clickbank.net
You can help to promote the sale of the book and fundraising for Alzheimer's Australia Vic by joining our call for companies and the community to join The Flight of the Blue Wren.
To support the fundraising campaign Alzheimer’s Australia Vic has launched a social media campaign The Flight of the Blue Wren to promote Bird Watching In My Back Yard and to help raise awareness about Younger Onset Dementia.
Alzheimer's Australia Vic is asking for companies and the community to show their support by adding a special email signature to all emails for one month or longer featuring the Blue Wren.
The important health message will then fly from computer to computer to create an awareness of the program and raise funds through the eBook sales.
The links from the email provide access to the eBook which can be purchased from Alzheimer’s Australia Vic’s website and downloaded immediately.
The companies taking part will be recognised for their support by being listed on our website, thanked via our Twitter and Facebook pages and by sharing the Flight of the Blue Wren message in their own email, newsletters, websites or intranets.
Simply download the The Flight of the Blue Wren email signature above right. You must register via email to firstname.lastname@example.org so we can make sure you are thanked as above.
For more information about the book or to sign up for The Flight of the Blue Wren please call Christine Bolt on 0400 004 553.
In Victoria almost 81,000 people are living with dementia.
Alzheimer’s Australia Vic is the peak body and charity representing people with all forms of dementia in Victoria. As the peak body, we provide specialised dementia information, education and support services.
Call our National Dementia Helpline on 1800 100 500 or visit https://vic.fightdementia.org.au
Media contact: Sam Watson 9816 5736 / 0419 815 178 /email@example.com
Stephanie Puls 9816 5745 / 0427 757 434 / firstname.lastname@example.org